Our mission is to help every student realize his or her dream of a college education.

After years of researching and working with students one-on-one, we began to understand how the current system that prepares teenagers for life after high school is deeply flawed. From inequitable distribution of college counseling resources to a failure to pass down the life skills needed to survive young adulthood, both schools and independent college counselors are failing to meet the demands of a competitive, 21st century college admissions landscape. We believe the college application process is an invaluable time to help students discover themselves and make mindful choices about their future, not fit them into a mythical box they think colleges seek.

The college admissions paradigm is shifting, and millions of students will benefit.

We plan to lead the revolution.

meet our foundERS




A Los Angeles native, Avriel Epps graduated Summa Cum Laude with a B.A. from UCLA and is now a PhD candidate and Presidential Scholar at Harvard University's Graduate School of Education. While on full academic scholarship at UCLA, she was selected to be both a Ronald E. McNair Research Scholar and Wasserman Scholar. At UCLA, Avriel led a digital-communication-focused research lab before working as a researcher in the Graduate School of Education and Information Studies’ lab, The CHOICES Project, which examines successful college counseling practices at American high schools. At Harvard, Avriel studies student identity development as it pertains to educational aspirations and the transition from K-12 to higher education, with a specific interest in teens' experiences online. Avriel’s research has garnered numerous awards and honors, including an invitation from the U.S. Department of Education to present her work for congress in Washington D.C.

An artist-educator and entrepreneur with a focus on the intersection of qualitative research methods, media, and educational equity, her work has been featured in The New York Times, The Guardian, Vogue Magazine, Huffington Post, and Vice Magazine, among others. Through her unique and holistic approach to college admission coaching, Avriel has helped numerous undergraduate and graduate school applicants gain admission to competitive universities such as Harvard, Cornell, UC Berkeley, UCLA, Stanford, and University of Chicago Booth School of Business.




Jordan has over eight years of experience as an educator and teen mentor with a background in computational systems and mathematics and now serves as SeekU’s technical co-founder and full stack developer. Jordan intimately understands the college admissions process after gaining acceptance to 12 of the 13 undergraduate programs he applied to (5 of which were Ivy League universities).

Throughout his undergraduate career Jordan conducted independent research in UCLA's Neurology Department while participating in the MARC Scholars Program, an honors research and PhD pipeline program funded by the NIH. As part of MARC, Jordan gained an in-depth understanding of the power of cohort-based application programs and continues to apply this empirical knowledge to the design of SeekU's programming and membership experience.


meet our educators



Jasmin is a book aficionado. Perhaps it makes sense then, that she decided as a sophomore in college at California State University, Northridge to pursue a PhD in American History. Her passion for teaching is best exhibited inside and outside of the classroom, she has been an educator for over ten years working at several universities and with college bound high school students. Jasmin also holds a bachelor's degree from Northridge, a Master's degree from Columbia University, and a Master of Science degree from the London School of Economics and Political Science--to say the least she knows quite a bit about applying and matriculating at universities.

Along with earning several degrees (and applying to a number of colleges) Jasmin uses her experiences to inform her teaching and coaching style. As a tutor and mentor, Jasmin works in partnership with students (and parents) to help them reach their academic and personal goals; enhance their time management skills, prepare them for college and life beyond! Together she helps them assess their most effective learning style(s), and work habits to tailor the best practices for each individual student.

Jasmin’s love for books and knowledge is only paralleled by her love for music, yoga, art, and culture. These interested are weaved into her volunteer work, and passion projects. Recently Jasmin collaborated with Lishan AZ, a game designer at the University of Southern California on a historically base educational game for high schoolers entitled “Tracking Ida.” Check it out here: Trackingida.com




Nivedan is an academic tutor and musician, teaching by day and rocking the stage by night. Originally from the Bay Area, Nivedan moved down south to attend UCLA, graduating with a major in Mass Media Communications and a minor in Film & Television. After spending two years consulting the recruiting teams of the top Bay Area tech startups, including Airbnb and Counsyl, Nivedan moved on to focus on his lifelong passions in education and music.

Nivedan's strong academic background and broad life experience have allowed him to guide students through anything today's school system can throw at them. As a graduate of the rigorous International Baccalaureate program at Andrew P. Hill High School, he has demonstrated proficiency in math, science, English, and the arts at international testing standards. As a filmmaker, Nivedan holds a minor from UCLA's prestigious film school and has thousands of hours of experience both on set and in the editing bay; he continues to direct and edit music videos for local artists as well as his own band. As a musician, Nivedan has written, produced, and released records, toured California, and performed in front of 10,000 people; moreover, as co-founder and bandleader of the group Atomic Walrus, Nivedan continues to develop his skills as a music entrepreneur.

Nivedan has extensive experience tutoring students from elementary to adult ages, but his favorite work is in college admissions guidance. He knows first-hand that getting into the university of your dreams is so much more than having high numbers on paper—it's about building your story as not just a well-rounded student, but moreover as a passionate and driven human being on a defined path to realizing a positive change in the world. Nivedan specializes in helping students dig deep to figure out their "why", and to channel that sincerity into building an application which will resonate with any university admissions team. Nivedan's ultimate goal with his students is to give to them the tools to help them unlock and realize the potential within themselves to achieve success in whichever path of life they choose to walk.

When he's not tutoring or performing, you can find Nivedan inventing new dance moves or petting the nearest dog.




Tonia is currently a second-year doctoral student in Social Science Comparative Education with a concentration in Race and Ethnicity at The University of California, Los Angeles. In 2016, she pursued a J. William Fulbright English Teaching Fellowship in São Paulo, Brazil. Her developing research interests include white women's racial ideologies in higher education within international contexts.

She holds a master’s degree in Higher Education Administration from The University of Texas at Austin and a bachelor’s degree in Sociology and Education Studies from the University of California, Los Angeles. She has participated and worked in outreach and mentorship programs like EAOP and the Ronald E. McNair Scholars Program for over 7 years, helping more than 200 students apply to undergraduate universities, top graduate programs in their fields of study, fellowship programs, and state sponsored grants. In her free time she enjoys dancing, hiking, and practicing muay thai.




Sascha graduated Magna Cum Laude from USC where she was invited to participate in a selective honors core called Thematic Option. She then went on to write and produce plays and won several awards while working with students as a writing coach and counselor for summer college prep programs hosted at UCLA. One of SeekU's most accomplished authors, her writing has been featured in the Huffington Post, Jezebel, and New York's The Village Voice. As an actress, she boasts leading roles in prime time television dramas, and produced, directed and starred in her own critically acclaimed theater production.



community advisor

Shade is an author, speaker, yoga teacher and philanthropist. She graduated from Columbia University and earned her Masters in Public Health from Tulane University. She wrote a book called In Search of My Father regarding her research on the intersection of health and fatherlessness. She toured the country for four years keynote speaking at conferences, high schools and colleges so she could get her arms around as many girls as she could and tell them that they are worthy of love. She is an active philanthropist and has raised half a million dollars for her nonprofit, Kids International, in hopes of making a difference in the lives of orphaned children around the world. Shade was honored by Congress for her work and is a Goodwill Ambassador to The Gambia in West Africa as a result. In her spare time, Shade loves to read, talk about health and wellness, practice yoga, travel; she's been to every continent except Antartica.