Our mission is to help every student realize his or her dream of a college education.

After years of researching and working with students one-on-one, we began to understand how the current system that prepares teenagers for life after high school is deeply flawed. From inequitable distribution of college counseling resources to a failure to pass down the life skills needed to survive young adulthood, both schools and independent college counselors are failing to meet the demands of a competitive, 21st century college admissions landscape. We believe the college application process is an invaluable time to help students discover themselves and make mindful choices about their future, not fit them into a mythical box they think colleges seek.

The college admissions paradigm is shifting, and millions of students will benefit.

We plan to lead the revolution.


meet our foundERS




A Los Angeles native, Avriel Epps graduated Summa Cum Laude with a B.A. from UCLA and is now a PhD candidate and Presidential Scholar at Havard University's Graduate School of Education. While on full academic scholarship at UCLA, she was selected to be both a Ronald E. McNair Research Scholar and Wasserman Scholar. At UCLA, Avriel led a digital-communication-focused research lab before working as a researcher in the Graduate School of Education and Information Studies’ lab, The CHOICES Project, which examines successful college counseling practices at American high schools. At Harvard, Avriel studies student identity development as it pertains to educational aspirations and the transition from K-12 to higher education, with a specific interest in teens' experiences online. Avriel’s research has garnered numerous awards and honors, including an invitation from the U.S. Department of Education to present her work for congress in Washington D.C..

An artist-educator and entrepreneur with a focus on the intersection of qualitative research methods, media, and educational equity, her work has been featured in The New York Times, The Guardian, Vogue Magazine, Huffington Post, and Vice Magazine, among others. Through her unique and holistic approach to college admission coaching, Avriel has helped numerous undergraduate and graduate school applicants gain admission to competitive universities such as Harvard, Cornell, UC Berkley, UCLA, Stanford, and University of Chicago Booth School of Business.


Jordan has over eight years of experience as an educator and teen mentor with a background in computational systems and mathematics and now serves as SeekU’s technical co-founder and full stack developer. Jordan intimately understands the college admissions process after gaining acceptance to 12 of the 13 undergraduate programs he applied to (5 of which were Ivy League universities).

Throughout his undergraduate career Jordan conducted independent research in UCLA's Neurology Department while participating in the MARC Scholars Program, an honors research and PhD pipeline program funded by the NIH. As part of MARC, Jordan gained an in-depth understanding of the power of cohort-based application programs and continues to apply this empirical knowledge to the design of SeekU's programming and membership experience.